
About the city
PAG
The town of Pag is located on the island of the same name in northern Dalmatia and is known for its rich cultural heritage, centuries-old salt-making tradition and distinctive rocky landscape. The present-day town was built in the 15th century according to an urban plan designed by Juraj Dalmatinac, while its historic centre is characterised by a regular layout of streets and squares, as well as valuable religious monuments. Pag is widely known for Pag lace, which is inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, as well as Pag cheese, one of Croatia’s most recognisable gastronomic products. The combination of the sea, dry-stone walls and Mediterranean vegetation creates a distinctive landscape that makes this part of the Adriatic unique.
In addition to exploring the historic centre, visitors can discover numerous beaches, cycling and hiking trails, as well as other places on the island, such as Novalja, Kolan and Povljana. Thanks to the Pag Bridge, the island is connected to the mainland by road, providing convenient access throughout the year. Pag is connected by regular bus services with Zadar, Zagreb, Rijeka, Karlovac and other Croatian cities, making bus travel a practical option for visitors arriving on the island or continuing their journey to other destinations.
